H&R Block
This campaign started in the late 1990's. We all know accountants are boring. And the more boring and numerically obsessed the better the accountant, surely. H&R Block staff are passionate about tax laws and get overexcited about maximum refunds. This campaign observed 3 H&R Block employees, Norm, Colin and Irene doing what they love. (2000) Famous Norm In the follow up campaign we took one of the H&R Block characters and positioned him as being famous for his tax knowledge.
H&R Block
This campaign started back in the late 1990's.
We all know accountants are boring. And the more boring and numericallyobsessed the better the accountant, surely. H&R Block staff are passionateabout tax laws and get overexcited about maximum refunds. This campaignobserved 3 H&R Block employees, Norm, Colin and Irene doing what they love.
(2000) Famous Norm
In the follow up campaign we took one of the H&R Block charactersand positioned him as being famous for his tax knowledge.
This campaign started back in the late 1990's.
We all know accountants are boring. And the more boring and numericallyobsessed the better the accountant, surely. H&R Block staff are passionateabout tax laws and get overexcited about maximum refunds. This campaignobserved 3 H&R Block employees, Norm, Colin and Irene doing what they love.
(2000) Famous Norm
In the follow up campaign we took one of the H&R Block charactersand positioned him as being famous for his tax knowledge.