Andersen Consulting
This campaign goes back a few years but was an interesting recruitment campaign for IT professionals. Acknowledging that they often work using a language of their own the idea was to write the ads in HTML and Java code. This was a great way to pre-select the candidates. Within the code were key words and sentences about the benefits of working for AC.The hidden endline, in the code, was “see what most can’t.”
Andersen Consulting, I.T. recruitment
This campaign goes way back to the late 90's but was an interesting recruitment campaign for IT professionals. Acknowledging that they often work using a language of their own the idea was to write the ads in HTML and Java code. This was a great way to pre-select the candidates. Within the code were key words and sentences about the benefits of working for AC. The hidden endline, in the code, was “see what most can’t.”
This campaign goes way back to the late 90's but was an interesting recruitment campaign for IT professionals. Acknowledging that they often work using a language of their own the idea was to write the ads in HTML and Java code. This was a great way to pre-select the candidates. Within the code were key words and sentences about the benefits of working for AC. The hidden endline, in the code, was “see what most can’t.”
