Jim Beam Financial
To promote the value in buying a 700ml bottle of Jim Beam we created a sub brand called Jim Beam Financial. Guys who are smart with their money and take a long-term view of investments buy the larger bottle, thus making a blue chip investment. Had budget permitted we would have been able to extend the campaign into a number of channels like turning closed bank branches into Jim Beam Financial bars (complete with buxom financial advisers), run Jim Beam investment seminars and give free financial advice at POS.
Jim Beam Financial
To promote the value in buying a 700ml bottle of Jim Beam we created asub-brand called Jim Beam Financial. Guys who are smart with their money andtake a long-term view of investments buy the larger bottle, thus making a bluechip investment.
Had budget permitted we would have been able to extend the campaign intoa number of channels like turning closed bank branches into Jim Beam Financialbars (complete with buxom financial advisers), run Jim Beam investment seminarsand give free financial advice at POS.
To promote the value in buying a 700ml bottle of Jim Beam we created asub-brand called Jim Beam Financial. Guys who are smart with their money andtake a long-term view of investments buy the larger bottle, thus making a bluechip investment.
Had budget permitted we would have been able to extend the campaign intoa number of channels like turning closed bank branches into Jim Beam Financialbars (complete with buxom financial advisers), run Jim Beam investment seminarsand give free financial advice at POS.
