Telstra - youth market

While a Naked (2006/7) we pitched and won part of the Telstra pre-paid youth market segment. We challenged the company as being somewhat out of touch with the youth market and presented ideas that we believed would have led to the youth market re-appraising their relationship with Telstra. Needless to say that despite winning the business they were reluctant to run the work.

Telstra - Youth market

While a Naked (2006/7) we pitched and won part of the Telstra pre-paid youth market segment. We challenged the company as being somewhat out of touch with the youth market and presented ideas that we believed would have led to the youth market re-appraising their relationship with Telstra. Needless to say that despite winning the business they were reluctant to run the work.


1) Mobosapiens
2) Random Magazine

A small-run photographic magazine made up of images shot on Telstra pre-paid handsets. In 2006 the cameras still had a nice lo-fi appeal about them. The idea was that customers that have their shots featured receive free credits on their accounts
Front cover
Back cover
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